News and Press Releases
Tips to help you start an E-Newsletter
The List
- Email lists available to buy or rent are not effective, as they go out of date very quickly and have a much poorer success rate.
- The most effective email lists come from your clients. You create these these by asking your clients for their email addresses via a physical sign-up sheet or by developing an incentive program via coupons, tips & tricks articles, and other useful freebies.
Creating the Email
- Now that your list is complete, you are ready to write your first newsletter. You can choose to write it yourself using Microsoft Word, or you can hire one of our writers to do it for you.
- With your finished newsletter we will design and format your e-newsletter as an eye-catching, and compatible HTML e-mail.
Distribution and Tracking
- Using one of a number different distribution sources, we package and deliver your
e-newsletter to your e-mail list. - We track whether the email was opened, who unsubscribed, who clicked where, and how many forwarded it to their friends. This helps us tailor the content, optimize the email list, and keep your clients aware of your company.
Email marketing is a very powerful tool as the audience is already familiar with your company and your email promotion will remind them of past projects and interactions.
It traditionally receives a higher response rate than direct mail, it simply requires more elbow grease to set in motion.
Ultimately, it works best when used in conjunction with other promotion methods, like a website launch, direct mail, or pay-per-click web advertising.
